Tag: video production

GAP Update

We’ve taken a bit of a break from any big edit sessions on this project, but we have arranged delivery of two of our minute long vignettes that have turned out awesome.  These will be in full HD, which will be the first time we’ve been able to deliver as such.  A very big improvement from years past.

The next step will be to wait for it to cool down a bit and finish up shooting of the office (where the craft takes place) and also down in Hilton Head for a follow up broll shoot of our patient golfing.

Kalu Yala – Serenbe Shoot

This past May, I had the fortunate opportunity to assist in the taping of a promotional event for a self-sustaining planned community to be constructed in Panama, called Kalu Yala. I was hired my Michael Gough, a highschool friend of my boss at Millenia 3, Robert Owen.

We had a great time shooting and got to really take in some of the “green” topics that the speakers touched upon. This was also my first time visiting Serenbe, a self-sustaining community in south west Georgia. They were the gracious hosts of the event, and not only took care of their guests that weekend but also the crew.

We had three shooters, Michael, myself, and a third, Mark Refuss. We all shot in HD, I ran an HVR-Z1U, while the other guys ran PMW-EX3’s (impressive camera).

There’s some potential in the future, if the project continues on the right track, for some follow up shoots in Panama. Here’s hoping…

New iPhone 3GS – Why I’ll be switching

Today, I was locked in on the live blog of Apple’s keynote at WWDC. What I was listening for was the realization of rumors that I’ve been following for 3 months now. The specific rumor I’ve been waiting for was a new iPhone handset. And today it was finally announced. The iPhone 3GS!

The are a few reasons that this particular version of the iPhone will be the one that makes me switch.

In no particular order:

  • Capacity – For the first time, the iPhone has reached a capacity that can hold my entire itunes music collection plus several movies and tons and tons of apps.
  • New camera with video – As a photographer and even more so, video editor, the iPhones new 3 mp camera is a welcome feature. Increased still image resolution and also the ability to shoot 30fps VGA video, edit it down to the exact moment you want to show, and upload it to youtube is just plain cool. Or as a buddy of mine would say, “Deluxe!”
  • iPhone OS 3.0 – Copy and paste, search, push…all features my blackberry has had and one of the biggest reasons I couldn’t make the switch before.
  • Battery life – This is just speculated as Apple generally pads their battery life numbers a bit. But it’s supposed to be better. And even currently, my long trusted blackberry curve has to be charged every other day or sometimes every day.
  • It’s an apple product – I’ve used a mac for my home computing for years and it will always be simpler from Apple product to Apple product, to sync my contacts, calendar, aswell as music and movies because of this fact.

Icing on the cake:

  • MMS (eventually)
  • Voice Control
  • Faster 7.2Mbps data connection
  • Awesome apps, that do very specific things that I need done. Like track my hours for freelance video and graphic design or tons of awesome games.
  • Fairly early release date
There is one minor but noteworthy hiccup that might keep me from switching and it’s AT&T’s network. I’ll have to research it more, but I remember when the first iPhone 3G came out and I saw some very unhappy friends of mine with iphones that just plain sucked at picking up a signal.

Formula D Media Coverage – No Cell Phone Cameras

The few times that I’ve attended Formula D events as part of the press, the officials there always stated that they want to see real deal cameras out there. This means no cell phone cameras or point-n-shoots. They have their reasons for saying that I guess. But I’m not clear on what they are and I’ve never tried to challenge them on this. I have always used prosumer/professional equipment at the events regardless. Well times are changing. Print media isn’t necessarily dying, but web media is definitely on the rise. With many of the automobile based magazines shutting down their operations, web media is the consumer’s only alternative to get the information that they crave. E-zines and blogs, like WreckedMagazine.com and Speedhunters.com are fast becoming the go-to outlet for drifting and other motorsports coverage.

So, how does this relate to Formula D’s media rules?

The Internet generation wants their information fast, really fast. To me, this means that technology to get that information published quickly, needs to be utilized to its fullest potential. But this doesn’t mean the coverage can lack quality. Typical equipment for shooting a Formula D event could be a digital video camera (at least something from the prosumer class) and/or DSLR. Turn around time can be quick if done correctly. Usually media, whether it be video or stills, can be posted that night, after the event. But the current trend across the Internet is moving towards real time. People want streams of video, status updates of their friends, and instant news coverage reported live, as it happens. So how do you accomplish that? New technologies/services such as Twitter, allow websites to publish short 140 character headlines and other facts in real time, as they happen. A blog can be set to import this Twitter feed along with anyone else using certain key words, such as #FD or #FormulaD. This not only allows the authors of the website/blog to contribute, but also allows anyone with a cellphone or laptop attending the event to collaborate via text, images, or URL links, current happenings from their point of view as they occur.

The future also holds a number of great things for real-time streaming media. The revolutionary Apple iPhone is set to enter its 3rd generation this summer and it promises to be quite a leap forward. Rumored specifics as to the devices capabilities include shooting video as well as an industry first, basic video editing within the device. Imagine the possibilities that this kind of tech could open up for journalists alone.

Another potential packed technology is the Eye-fi SD card. This card can auto upload photos from a digital camera via Wifi hotspot connections. Combine this with Verizon’s new Mifi 3G portable wifi router and an amazing point-n-shoot like the Canon G10 Powershot, and you can produce fantastic images and have the ability to upload those high quality photos in near real time.

On my last trip to LA for FD Irwindale, I was toting around a Canon GL2, Nikon D90, and my blackberry curve. I shot video of drift runs first, waiting for something to report on, then shot high quality stills, and then a secondary shot with my curve to post to Wrecked Magazines Twitter feed. All very important to the success of the story. A reminder though, technology is useless without the knowledge of how and when to utilize it. It is merely a tool though, you still need to be able to tell a story. That is the root of all journalism. And by no means should this new technology replace tried and true approaches and outlets. The need for a solid flow of well written articles, quality edited video and sharp photographs published or broadcast in a timely manner, will never run dry. But with the additional need to be the first on the scene with current events, it is definitely worth it to invest in another hand or person to report via these new tools.

Formula D is going to have to change the way they look at media coverage as a whole if they plan on getting the most out of it. Cell phones, as well as point-n-shoots are becoming perfectly capable for the production of the futures web-based media.

Freelance pricing…?

So recently I have picked up some freelance work from various sources and I’m in need of some pricing. This has always been a tough subject for me and have always ended up just blurting out a price for the most part, just so I didn’t lose the client/job. Well no more, I’m finally taking some time to investigate and do some research into the subject.

One other issue that is more unique to my situation is that I do more than just one type of work. I’m not referring to say, logo design and brochure design…more along the lines of graphic design, videography, 2D animation and video editing. So can I ask the typical question, “Should I charge hourly or by project”? (Here’s a great article refering to just that…) The answer is yes and no. I’m going to have determine by which means each service is to be priced.

Here is what I’ve found so far –
http://justcreativedesign.com/2009/02/26/how-much-to-charge-for-design-work/

To be continued…